Then: Old Town Editions was founded by Chris Foley, an artist with 25 years experience in print production and Mark McCormick-Goodhart, a photographic scientist formerly at the Smithsonian Institution from 1988 to 1998 who is also an avid photographer. Their goal was simple: to make the best possible Iris (or “giclée”) prints for themselves.
Chris and Mark had tried other giclee producers and were less than satisfied with the results, particularly in the areas of color management, repeatability, and longevity.For the better part of a year they worked on color calibration, laboriously measuring target prints for colorimetric values on many different substrates. Chris and Mark utilized every technological advance available in hardware and software and evaluated the results based on the aesthetic principles that had motivated their quest for a finer print in the first place. They rapidly found themselves printing for other artists and photographers who demanded the highest quality. Without exception they loved the results.
Now: Rachel Baron, Patrick McMahon, Jordyn Raia and other new additions to the team have been providing our clients with this same high level of quality as the original founders. Having taken over the reigns from the original owners, Rachel and Pat have dedicated themselves to carrying on Chris Foley’s legacy of high quality and professionalism in fine art digital printmaking. The team at Old Town Editions will spend whatever time it takes with clients to help boost confidence and giclee print sales.
Rachel has an MFA in painting from Pratt Institute and has been working in the field of digital printmaking for over 18 years. Patrick has more than 15 years of professional photography and digital printmaking experience. Patrick also has a bachelors degree in business from the The Robert H. Smith School of Business at the University of Maryland.
The combined knowledge and experience of the team at Old Town Editions makes an excellent resource for anyone interested in maximizing profit potential from creating limited edition giclees.
Old Town Editions located in Alexandria, VA has been in business for over 18 years. We have been providing the Washington DC area and beyond with the highest level of quality the industry has to offer.