Don’t worry, lots of artists struggle with this aspect of their business. We’re here to help!
As many artists have experienced, pricing giclees incorrectly can leave you frustrated from lack of sales. The most important thing to realize is that not everyone’s giclees are going to be priced equally. If you price your giclee prints based on the correct factors from the beginning, you should have a lot more success. Two of the most important factors that affect your pricing are the quality of your giclees and your reputation as an artist. Click on the heading to read more on this topic.
As an artist or photographer it is important to plan out a strategy for print sales. This will prevent you from depreciating your own print values by over-saturating your market. Limited edition sizes can help your prints be more desirable amongst collectors. Limited edition giclees or digital fine art prints have smaller editions than traditional offset lithography print runs of hundreds or even thousands. A digital fine art print edition usually will not exceed 250 prints at the most.
For more about this topic follow the Limited Edition Sizes and Quantities link.
Your copyrights are safe with Old Town Editions. You retain all rights to any work produced or printed. You must be the owner or have express written consent from the owner of any copyrighted work you intend to have printed. The owner of the copyright protected work that we perform is the only person that can approve the release of a digital image or place an order for digital fine art prints. We will never reproduce any of your copyrighted images without your instructions or express permission.
Older works of art and photographs frequently deteriorate over time. Light, humidity, and airborne pollutants all contribute to this deterioration. Often it is cost prohibitive to have a paper conservator restore an original historic document, painting or picture. If you have an old painting, historic document, or aging photograph that is in fragile or damaged condition and you can’t afford hundreds or even thousands to fix the original this is your answer. Digital restoration is a low cost alternative to having the original restored.
When done with the correct equipment art scanning or photography is called a digital capture. A high resolution digital art capture of your original art can be one of the most important investments you can make as an artist. Getting this high res digital copy preserves your copyright and maximizes your profit potential from each original you create. This is an important step to undertake before art leaves your hands. It is not necessary to commit to printing to get a digital image capture of your originals with Old Town Editions. Schedule your appointment today.
Schedule your free consultation today.
We will spend whatever time it takes to get you comfortable presenting and selling your digital fine art prints. We will inform you about the process and materials used and continue our consultation with other useful topics like: how and where to sell your giclee prints, how to present your prints for sale, what price to ask for them, and much, much more. We consider all of our clients to be business partners.
For more about what we cover see: Digital Printing Consultantations
Digital file preparation is a necessary step to the digital fine art printing process. This ensures a flawless final print. Our skilled staff will precisely match the print’s color and tone to the original work or optimize digital files for printing to the client’s specs. We clean the image of imperfections and perform custom image editing to perfect images. This step also includes retouching and image archiving. There is no limit on effort or materials to reach a final image and print that leaves you completely satisfied.
A Giclee (pronounced ge-KLAY) print is a fine art print made with a high-end inkjet printer. When making a Giclee the artwork is captured, proofed and printed digitally. Prints are reproduced using precisely calibrated printers and archival inks. Giclee prints are quickly being recognized by the world’s leading galleries and museums as the finest reproductions available to date.
For more about our views on the word giclee: What is wrong with the word Giclee?
Old Town Editions specializes in digital fine art reproduction also known as giclee printmaking. Serving artists, photographers, galleries, and museums all over the world for more than 15 years. As one of the original providers of digital fine art reproductions and giclees, we have a proven history of consistently providing the finest digital fine art prints the industry has to offer. We constantly watch the market for any developments in materials and equipment in order to create a better, more archival print for our clients. Recent technological advances allow us to offer more vibrant, longer lasting giclees than ever before. Being artists and photographers ourselves, we understand the wants and needs of our clientele.